Last Updated: September 14th, 2022 

Pacific Skin Institute, (together with all subsidiaries and affiliates, collectively “Pacific Skin Institute” “we,” “us,” or “our”) respect your privacy. This Privacy Notice explains how we collect, use, disclose, and protect Personal Information (defined below) through your online interactions with Pacific Skin Institute, and your choices about the collection and use of Personal Information.

This Privacy Notice applies to Personal Information collected or processed by or on behalf of Pacific Skin Institute in the form of its websites and subsidiary websites, apps, social media pages, or other platforms that link to this Privacy Notice. 

Why we collect your information

We collect Personal Information about you for the following reasons, including:

To provide you the products and services you requested. This includes: 

• to process your payments and contact information to provide you with the products, services or items you ordered through our Site. 

For our internal efforts to operate and improve our business. This could include:

• to quickly process user requests for information and to allow us to respond efficiently to user questions;
• to monitor Site statistics;
• to create de-identified or aggregated data relating to the use of our services and offerings;
• to respond to or satisfy legal requirements, such as a court order, a subpoena, or a law enforcement agency’s or other public agency’s request;
• to help prevent the instigation of a crime, to help facilitate an investigation related to public safety, to help protect the safety of a child using our Site, to help protect the security or integrity of our Site, or to enable us to take precautions against liability; and
• to provide information to service providers or such companies who provide support for the operations of our Site and who do not use or disclose the information for any other purpose.

For advertising and marketing purposes. This could include:

• to contact users with updates and relevant information about our products and services because they have signed up to do so through our Site; If you would no longer like to receive promotional emails or other communications from us, please refer to the “Opting out of receiving electronic communications” Section below;
• Sending you information on promotions or surveys, promotion or contest we offer, or information about us and our events.
• Enhancing, personalizing and evaluating the effectiveness of the content of our Site, our communications with you, and our advertising and marketing.

For our general administrative purposes. For example, we may need your information to tell you about important changes to the Site, manage your registered account, or provide account credit or other customer service to you. We may also need your information to administer promotions or programs we offer.

For social-media engagement. We use social-media accounts (including Facebook® and Instagram®) to engage with the public. This engagement allows us to build online awareness about our company and our products; respond to messages through the comment, message, or chat functions; collect aggregated information about interactions with our content; analyze trends; identify and profile brand advocates and key influencers; and conduct social-media listening of conversations about our company and our products. When you engage with us through our social-media channels, the platform providers will also process information about you. For further information, please consult the privacy policy of the platform provider.

For security purposes, as necessary to help us protect against, identify, or investigate fraud or other criminal activity.

For other legal purposes, if we have a legal obligation, or need to pursue or defend against legal claims, for which we need to process your information.

For communication purposes, to get in touch with you in connection with any of the reasons discussed above.

1. How long we keep your Personal Information:

We will retain your Personal Information for at least as long as necessary to fulfill the purposes for which it has been collected, as outlined in this Privacy Notice, or any longer retention period required by law.  

2. What Personal Information we collect about you:

Information that you provide us

In various places on the Site we may request Personal Information from you, for example via forms we ask you to complete.  The exact Personal Information we need to collect will depend on the purpose for which we request it, but may include:

• Contact and Demographic Information. When you engage with us via the Site, we may collect various kinds of Personal Information about you including, your name and email address; and telephone number. We also acquire your Internet protocol address and/or mobile device identification.
• Payment Information.  If you make a purchase, a third-party payment processor, such as Square or PayPal, may collect your payment information including your name, email address, credit card information and billing address.  We may also collect your purchase details.  
• Account Information – If you register for an account or send us questions or comments via e-mail, we may also collect user information.

Information gathered automatically. When you visit the Site, we may automatically collect information directly or through our third-party analytics providers. That information may include:

• Cookies, Device Identifiers, and Similar technologies

When you use or access the Site, we and our service providers use cookies, device identifiers, and similar technologies such as pixels, web beacons, and local storage to collect usage and browser information about how you use the Site.  We process the information collected through such technologies, which may include or be combined with Personal Information, to help operate certain features of the Site, to enhance your experience through personalization, and to help us better understand the features of the Site that you and other users are most interested in.  

Most browsers provide you with the ability to block, delete, or disable cookies, and your mobile device may allow you to disable transmission of unique identifiers and location data. If you choose to reject cookies or block device identifiers, some features of the Site may not be available or some functionality may be limited or unavailable.  Please review the help pages of your browser or mobile device for assistance with changing your settings.

Some of our service providers may use cookies or other methods to gather information regarding your use of the Site, and may combine the information in these cookies with any Personal Information about you that they may have.   The use of such tracking information by a third party depends on the Privacy Notice of that third party.  We do not respond to Do Not Track (“DNT”) signals sent to us by your browser at this time. 

Analytics

To assist us with analyzing our website traffic through cookies and similar technologies, we use analytics services, including Google Analytics.  For more information on Google Analytics’s processing of your information, please see “How Google uses data when you use our partners’ sites or apps.”   You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

• Log File Information

When you use the Site, our servers may automatically record information, including your Internet Protocol address (“IP Address”), browser type, referring URLs (e.g., the site you visited before coming to our Site), domain names associated with your internet service provider, information on your interaction with the Site, and other such information (collectively, “Log File Information”). We may also collect similar information from emails sent to you which then help us track which emails are opened and which links are clicked by recipients. 

We use Log File Information collected to analyze the effectiveness of our Site to improve the Site’s function and content.  

1. Disclosure of Personal Information

We will not disclose Personal Information except as set forth in this Privacy Notice or with your consent. This section describes to whom we disclose Personal Information and for what purposes.

• Subsidiaries.  We disclose Personal Information to our subsidiary businesses.  Our subsidiary business may use Personal Information in accordance with this Privacy Notice, including for those subsidiaries’ marketing purposes.
• Our Service Providers. We engage service providers to perform tasks on our behalf and to assist us in operating the Site and providing our services. For example, we engage third parties to provide analytics services, send newsletters, and maintain Site functionality. We take commercially reasonable steps to help ensure our service providers provide at least the same level of protection for Personal Information as we do.
• Companies Involved in Mergers and Acquisitions Transactions.  If we sell or otherwise transfer part or the whole of our business or assets to another organization (e.g., in the course of a transaction like a merger, acquisition, bankruptcy, dissolution, or liquidation), any information collected through the Site, including Personal Information, may be among the items sold or transferred. 
• Law Enforcement, Government Agencies, and Courts.  We may disclose Personal Information at the request of law enforcement or government agencies; in response to subpoenas, court orders, or other legal process; to establish, protect, or exercise our rights; to defend against a legal claim; to protect the rights, property, or safety of any other person; or as otherwise required by law.

1. How we protect your Personal Information

We use our commercially reasonable efforts to protect the confidentiality and security of Personal Information we process. For example, when we ask for sensitive information, we protect it through the use of encryption during transmission, such as SSL (Secure Socket Layer).

Despite these efforts to store Personal Information in a secure operating environment, we cannot guarantee the security of Personal Information during its transmission or its storage on our systems. Further, while we attempt to ensure the integrity and security of Personal Information, we cannot guarantee that our security measures will prevent third parties such as hackers from illegally obtaining access to Personal Information. We do not represent or warrant that Personal Information about you will be protected against, loss, misuse, or alteration by third parties. If you notice or suspect any security violations, please contact us by sending an email to

admin@psiderm.com.

1. Accessing, updating, or deleting Personal Information

If you would like to access, update, or delete Personal Information about you, you may submit a request using the contact information in Section 13, below. We will promptly review all such requests in accordance with applicable law.

If you are a resident of California, please see the information below in Section 14 (California Residents) for more information regarding your rights.

1. Opting out of receiving electronic communications

We may send newsletters, notifications, promotions, or other information to you, for example, via email.  You may choose to stop receiving Communications by clicking on the unsubscribe link at the bottom of our emails.  Please note that certain commercial Communications are necessary for the proper functioning and use of the Site, and/or providing our products and services to you, and you may not have the ability to opt out of those Communications.  

1. International use of the site

If you are using our websites from outside the United States, please be aware that Personal Information will be collected, stored, and processed in the United States.  

1. Children’s privacy 

We do not knowingly collect or solicit any Personal Information from children under the age of 16.  In the event that we learn that we have collected Personal Information from a child, we will promptly take steps to delete that information.  If you are a parent or legal guardian and think your child has given us their Personal Information you can email us at admin@psiderm.com or contact us using the information listed in Section 12.

1. Links to third-party websites

We are not responsible for the practices employed by any websites or services linked to or from the Site, including the information or content contained within them.  We encourage you to investigate and ask questions before disclosing Personal Information to third parties, since any Personal Information disclosed will be subject to the applicable third party’s privacy notice.

1. Your rights

Depending on your relationship with us and where you are located, certain rights may apply with respect to your personal data.  Please contact us using the information in Section 12 for more information about your rights, and how to exercise them.  

1. Contact us

If you have any questions about this Privacy Notice or the Site, please submit a request using the following information:

Email: admin@psiderm.com

Pacific Skin Institute

1495 River Park Drive, Suite 200

Sacramento, CA 95815